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Kylie Jenner makes Victoria’s Secret runway debut in $50M diamond-and-gold bra: 'STILL DREAMING'

The last model to wear the Fantasy Bra was Elsa Hosk in 2018

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Kylie Jenner got her wings.

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The beauty entrepreneur walked the Victoria’s Secret Fashion Show runway for the first time ever on Sunday and, naturally, she wore the marquee piece of the night: The iconic Fantasy Bra.

Jenner, 29, is the only non-VS angel to put on the iconic piece, following in the footsteps of previous Fantasy Bra models Gisele Bundchen, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Adriana Lima and Candice Swanepoel.

The last model to wear the Fantasy Bra was Elsa Hosk in 2018, so leave it to the billionaire reality star to make “fashion history,” according to the brand.

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Get a closer look

The Kylie Cosmetics co-founder gave fans a behind-the-scenes peek at the epic show on Instagram, revealing up-close-and-very-personal photos and videos of the bra, which was designed in collaboration with luxury jewellery house JACOB & CO.

“Still dreaming,” she captioned a carousel of close-ups showing her breasts practically bursting out of the jewel-encrusted bra. She also thanked Victoria’s Secret for “a moment I’ll never forget.”

Kylie Jenner backstage at the Victoria’s Secret Fashion Show.
Kylie Jenner backstage at the Victoria’s Secret Fashion Show. (X/Kylie Jenner) Photo by Kylie Jenner /X

One image showed her backstage in a satiny pink-and-white striped Victoria’s Secret robe, with her name embroidered on one lapel as well as diamante-encrusted wings, the brand’s signature symbol.

Other shots showed Kylie stomping down the runway from different angles and posing with fellow models after her walk.

Closeup of Kylie Jenner’s breasts in the Victoria’s Secret Fantasy Bra.
Close-up of Kylie Jenner’s breasts in the Victoria’s Secret Fantasy Bra. (X/Kylie Jenner) Photo by Kylie Jenner /X

All in the family

The clips Jenner shared included footage of the mom of two waving to her children, daughter Stormi, 8, and four-year-old son Aire, in the front row as they smiled and clapped while their mom sashayed past.

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The Kardashians star also posted an Instagram video of herself waving and blowing kisses to the crowd as she made her way down the runway.

“Pinch me,” Jenner wrote.

Her mom, Kris Jenner, sat next to Kylie’s boyfriend, Timothee Chalamet, as they proudly cheered her on.

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While Sunday’s show marked Kylie’s debut on the Victoria’s Secret runway, she’s following in the footsteps of big sister Kendall Jenner.

The 30-year-old model has walked in three Victoria’s Secret Shows — in 2015, 2016 and 2018 — and modelled for the brand numerous times.

Kylie Jenner walks the runway at the 2026 Victoria’s Secret Fashion Show on Oct. 18, 2026, in Los Angeles, Calif. (Dimitrios Kambouris/Getty Images for Victoria’s Secret)
Kylie Jenner walks the runway at the 2026 Victoria’s Secret Fashion Show on Oct. 18, 2026, in Los Angeles, Calif. (Dimitrios Kambouris/Getty Images for Victoria’s Secret) Photo by Dimitrios Kambouris /Getty Images for Victoria's Secret

What’s the deal with the bra?

The $50-million, four-pound piece featured 4,410 natural diamonds and a 75.54-carat, radiant-cut Fancy Vivid yellow diamond, according to Vogue. Fifteen craftspeople spent 1,000 hours constructing it.

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“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria’s Secret chief creative officer Adam Selman told the publication.

“That’s the exact same thing that we do.”

He added: “Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that.”

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